Rising complexity of consumer behavior, social media impact, and immense competition are challenging CPG firms in their efforts to expand in developed markets and enter emerging ones. Netscribes Retail & CPG Market Research provides insights for businesses in this space to answer specific questions regarding expansion, entry, growth, and risks, enabling them to make strategic decisions.

We help our clients understand markets and customers well before entering or expanding in various geographies. From preempting what works in which market in terms of products, services, business models, and even distribution channels to have a better understanding of the competition, we assist you in formulating strategies that are based on your strengths, that fuel tangible business results.

Using reliable data and insights, we enable consumer-facing businesses to sustain brand momentum and maximize long-term customer value. Whether you need to leverage emerging trends and changing consumer behavior or refocus innovation and organizational strategies, we deliver the data and insights you need.


CPG and retail intro image

CPG Market Research Services include

Consumer Purchase Journey

Consumer Purchase Journey

Uncover needs & triggers of purchase, information sources, and influencers, identify customer touch-points, understand your brand’s perception and positioning gaps, various drivers for choice of store, and more.

Usage and Attitude

Usage & Attitude

Find out reasons for consumer consumption behavior for a specific category, consumer expectations / need gaps, purchase triggers, reasons to switch brands, purchase decision-makers or purchase influencers, or factors for a reduction in consumption.

Market Insights

Market Insights

Perform market assessment, sizing studies, competitive intelligence, and spot industry trends along with drivers and challenges for growth.

Brand health analysis

Brand Health Analysis

Dig deeper into your brand’s perception through studies like top-of-mind awareness, consumption analysis, brand consideration drivers, and Net Promoter Score.

Consumer Segmentation

Consumer Segmentation

Perform various types of studies like need-based segmentation, psychographic segmentation, demographic segmentation, and geographic segmentation.

Blogs

Pricing Research

Understand the best price estimation for new products, pricing mix for product lines, and drivers for a brand premium.

Product or Service Testing

Product or Service Testing

Discover the impact of the introduction of new category or brand variants, product mix or portfolio optimization, and market assessment for first-mover advantage.

Pre and Post Campaign Analysis

Pre and Post Campaign Analysis

Evaluate the performance of a brand campaign to measure its effectiveness, concept testing or generate ideas for new campaigns.


Emerging Market Analysis

Emerging Market Analysis

Identify new opportunities using trend and demand analysis to help you better prioritize and strategize for the future.

Market Assessment

Market Assessment

Obtain continuous, integrated market insights on new markets in terms of opportunities and risks. Gain thought starters to make effective decisions.

Market Entry and Expansion

Market Entry and Expansion

Formulate strategies that include details regarding pricing, product portfolio, target customers, addressable market size, and more.

Route-to-Market Strategy

Route-to-Market Strategy

Develop RTM strategies based on value chain analysis, cost-benefit analysis of options, goals for penetration, etc.

Consumer Intelligence

Consumer Intelligence

Understand your consumers and shoppers through their purchase decisions and consumption habits by performing a spectrum of effective studies.

Social Media Analysis

Social Media Analysis

Listen in on social media to understand customers and competitors. We help monitor and analyze social media platforms and activities.

Competitive Intelligence

Competitive Intelligence

Gather relevant competitive insights to drive strategic marketing, sales, product development, and innovation.

Verticals we support

Consumer Packaged Goods

Consumer Packaged Goods

Retail & E-commerce

Retail & E-commerce

Supply Chain & Logistics

Supply Chain & Logistics

Consumer Technology

Consumer Technology

Clothing, Footwear and Accessories

Clothing, Footwear and Accessories

Food, Beverage and Tobacco

Food, Beverage and Tobacco

Luxury Products

Luxury Products

Consumer Durables

Consumer Durables

Insights

Success stories

Blogs

Gain customer-centric intelligence to outdo your competitors with Netscribes CPG Market Research Services


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