With the world of gaming putting on new avatars thanks to the Metaverse, almost every business under the sun is eager to drive engagement through some form of gaming. A tech conglomerate of world-renown sought to create an insightfu...

If businesses want to stay customer-relevant, constantly aligning their positioning to address customer needs is crucial. Aiming to achieve this, a global IT leader whose solutions are aimed at enhancing engineering R&D, IT, and...

In an age where every business is competing for lasting buyer resonance, providing value-driven, strategic thought leadership content helps gain a solid advantage over your rivals. With this in mind and to boost their industry-wide ...

Pandemic-fueled disruptions compelled companies worldwide to develop quick and strategic marketing communications towards not only maintaining their brand image but also reinstating their position as industry leaders. In order to im...

Providing relevant offerings to buyers at every stage of their journey requires a granular understanding of the B2B customer experience. With new technologies and market shifts shaping buyer expectations, B2B organizations, such as ...

Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge and familiarity can pose the greatest challenge. Here’s where product testing research emerges as a crucial st...

“Now is the chance for brands to get ahead by embracing the digital future. Metaverse shopping adoption trends may seem like just another thing to do as part of digital transformation. Nevertheless, you should embrace the Metavers...

With digital innovations and smart technologies in R&D taking the pharmaceutical industry by storm, it is now more important than ever to keep track of industry best practices and strategies.   A major international managem...

Growth in the global E2W and E3W markets is accelerating. India offers the world’s largest untapped market in the E2W segment. It is growing at a nascent stage and accounts for less than 1% of the total 2W sales.   Falling b...

A leading global telecom service provider sought best-in-class data on corporate prospects across specific locations. Building such a database needed accurate data, verified with specific filters on designations and functions. The t...

Our client, a global financial services provider, wanted to develop an extensive database of key finance decision-makers in corporations across specific geographies. Adhering to the set research criteria and comprehensive of specifi...

A sales strategy backed by research and deep account insights helps close more deals and build lasting customer relationships. An insight-driven lead generation process allows businesses to focus more on engaging high-value customer...

A strong brand resonates with its customers for years. Maintaining and strengthening brand performance requires periodically tracking and measuring its strength across various metrics. A brand performance management (BPM) study prov...

Developing proactive strategies to better penetrate the market and increase market share requires an accurate and multi-dimensional view of your industry. It provides a clear picture of the competitive landscape, emerging opportunit...

After COVID, the life sciences industry has seen a rapid acceleration of technological advancements, making it more critical than ever for industry players to keep abreast of current and emerging treatments for their respective ther...