Case Studies

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16 Jun, 2022

1. Product testing research for a global alcohol brand

  Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge and familiarity can pose the greatest challenge. Here’s where product testing research emerges as a crucial step....


04 May, 2022

2. A tech conglomerate examines Metaverse shopping adoption trends

“Now is the chance for brands to get ahead by embracing the digital future. Metaverse shopping adoption trends may seem like just another thing to do as part of digital transformation. Nevertheless, you should embrace the Metaverse. Learn w...


16 Mar, 2022

3. Pharmaceutical benchmarking to assess growth opportunities

  With digital innovations and smart technologies in R&D taking the pharmaceutical industry by storm, it is now more important than ever to keep track of industry best practices and strategies.   A major international management...


10 Mar, 2022

4. A leading two-wheeler manufacturer dives into E2W and E3W market assessment

  Growth in the global E2W and E3W markets is accelerating. India offers the world’s largest untapped market in the E2W segment. It is growing at a nascent stage and accounts for less than 1% of the total 2W sales.   Falling batt...


10 Jan, 2022

5. Building comprehensive contact list database for leading Indian telecom giant

India’s largest telecom service provider sought best-in-class data on corporate prospects across specific locations. Building such a database needed accurate data, verified with specific filters on designations and functions. The teleco...


16 Dec, 2021

6. Creating a customized database across untapped markets

Our client, a global financial services provider, wanted to develop an extensive database of key finance decision-makers in corporations across specific geographies. Adhering to the set research criteria and comprehensive of specific paramete...


02 Sep, 2021

7. Insight-driven lead generation for a global telecom provider

A sales strategy backed by research and keen account insights helps close more deals and build lasting customer relationships. An insight-driven lead generation process allows businesses to focus more on engaging high-value customers rather t...


26 Aug, 2021

8. Measuring brand performance for a leading insurance provider

A strong brand resonates with its customers for years. Maintaining and strengthening brand performance requires periodically tracking and measuring its strength across various metrics. A brand performance management (BPM) study provides in-de...


13 Aug, 2021

9. OTT music streaming provider gains deep market insights to formulate social commerce strategies

Developing proactive strategies to better penetrate the market and increase market share requires an accurate and multi-dimensional view of your industry. It provides a clear picture of the competitive landscape, emerging opportunities, among...


29 Jul, 2021

10. Assessment of China’s Hepatitis B treatment market

After COVID, the life sciences industry has seen a rapid acceleration of technological advancements, making it more critical than ever for industry players to keep abreast of current and emerging treatments for their respective therapeutic ar...


13 Jul, 2021

11. Managing brand compliance across online marketplaces for a large CPG brand

Any company focused on maintaining its brand value will pay close attention to providing a consistent and superior customer experience across its online and offline channels. With e-commerce growing from strength to strength, one of the world...


02 Jul, 2021

12. Epidemiological study and market assessment of formulae for Pediatric Chronic Kidney Disease

  As the healthcare industry continues to experience upheavals induced by the pandemic, it’s now more important than ever to get a detailed overview of customer needs, preferences, and behavior, to align business strategies accordingly...


07 Jun, 2021

13. Market landscape analysis of migraine, pain, and Parkinson’s disease

  In the dynamic healthcare industry, it is critical to obtain an accurate and comprehensive view of the market environment to inform and facilitate product development, portfolio, and marketing decisions.   A leading pharmaceutical...


03 May, 2021

14. Market opportunity analysis of indirect taxation software

Before entering a market, businesses need to examine aspects like existing value propositions, regulations, demand, and competition, among other potential influencers. A market opportunity analysis helps identify and evaluate such aspects to ...


30 Apr, 2021

15. Enabling seamless integration of digital course material with textbooks

In the digital age, education institutions are shifting from books to bytes to enhance students’ learning experiences. Moreover, rapid innovation continues to disrupt traditional teaching methods. Digital education is increasingly becom...


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