Human insights, delivered.
Netscribes CREST© is our flagship suite of consumer research solutions, designed to strengthen the decision making centered around the principal 7-Ps of marketing viz. Product, Place, Price, Promotion, Perception, Position and People.
Our comprehensive bouquet of offerings aid clients in gauging brand performance across KPIs by understanding consumers and competition at every stage of the product journey:
Netscribes acts as a GTM partner to steer brands towards success, by decoding consumers, deciphering competition, and transforming data into decisions
Measure price elasticity and impact of pricing on product adoption & offtakesKnow more
Evaluate multiple new concepts & test products using Sensory PanelKnow more
Gauge ‘how rad is your ad’ by measuring ad efficacy via Netscribes ‘4R’ ad modelKnow more
Benchmarking user experience across purchase channels and online platformsKnow more
In-home placement and post-usage evaluation of productsKnow more
Assess your ad campaign’s contribution in delivering a positive lift to brand KPIsKnow more
Discover the most popular purchase route in consumers’ decision-making journeyKnow more
Identify top business generators within your brand’s catchment areasKnow more
Plus, we could build CUSTOM SOLUTIONS that are tailored to your brand research needs
Customized market research solutions powered by primary + secondary research to understand customers, track competitors, and drive growth.
At our core, we specialize in delivering swift, real-time insights that keep you ahead of the curve. Our approach is fortified by robust data, ensuring precision in every strategic maneuver you make. What sets us apart is our commitment to providing rightly priced solutions without compromising on the quality of our services. Clients choose us not just for our speed and accuracy, but also for the unbeatable value we offer in every decision-making process.
That’s why we are known for being:
Assess price elasticity and gauge the influence of pricing on product adoption and market uptake.
PINPOINT© is Netscribes’ cutting-edge Consumer Price Testing toolkit, designed to unveil the intricate dynamics of price elasticity and its influence on consumer behavior and product adoption. We achieve this through a suite of proprietary pricing tools, such as P3, BPPA, Gain-Loss Analysis, and more.
Our pricing toolkit goes beyond pricing analysis; it’s your gateway to gathering invaluable insights into consumer opinions and feedback, spanning a diverse range of micro-geographies, including the finest level of detail – PIN CODES. This unique capability has earned it the name ‘PINPOINT,’ where precision meets consumer insights.
Quick Service Restaurants, Food Services, FMCG, Beauty, Fashion, Durables, Retail, E-commerce, Quick-commerce, Travel, etc.
Assess a range of novel concepts and test new product developments (NPDs) with our Sensory Panel
ProWin© is our wide-lensed Concept and Product Testing Toolkit for evaluating brand NPDs to identify ‘Winner’ concept and product. Our solution is crafted with the sole objective of evaluating a range of products by a specialized User Sensory Panel, via predefined quantifiable parameters. This process allows us to gauge consumer reactions to multiple test products, ultimately assisting our clients in identifying the standout concept or product from the tested selection.
The ProWin© solution encompasses four distinct sub-modules:
Our methodology can be customized to align perfectly with client-specific requirements.
Beauty, FMCG, Durables, Food & Beverage, Quick Service Restaurants, Café, and Luggage
Gauge ‘How rad is your ad?’ by measuring ad efficacy via our ‘4R’ ad-model
RAD© expands to ‘Recognition + Association + Delivery’. This is our consumer research toolkit designed to evaluate ad campaigns with our 4R model.
RAD© serves as a guiding light, enabling us to address four pivotal questions while assessing the efficacy of client’s and competitors’ campaigns via the 4 Rs:
In addition to offering a direct comparison of the RAD© score across all tested advertisements, we also provide a comparative analysis of campaigns against Netscribes in-house ad norms, facilitating the identification of the true winning advertisement.
All product categories and services that promotes themselves via advertisements.
Benchmarking user experience across purchase channels and online platforms
Known as ‘BEST Track’ (short for ‘Brand Experience & Service Tug-of-war Track’), this research solution is a barometer for evaluating user experience on various competing channels and online platforms within the competitive landscape.
With this tool, we periodically track your performance versus archrivals, focusing on essential brand KPIs such as shopping experience, promotions and offers, interface quality, user engagement, NPS, and more.
Applicable for online marketplaces & digital-first brands across Retail, E-commerce, Quick-commerce, Food services and BFSI sectors.
In-home placement and post-use product evaluation
iHOME©, Netscribes’ In-home Placement and Product Evaluation Toolkit is designed to identify winning products through post-use assessments. Aim of this solution is to subject each consumer to an in-depth evaluation of a single product over an extended timeframe.
Our iHOME© solution involves multiple home visits, spanning from the initial product placement to mid-cycle assessments, and culminating with detailed feedback at the end of the product use-cycle. This process comprises three key stages:
FMCG, Fragrance, Personal Care, Beauty & Skin Care products, Home Care products
Assess your ad campaign’s contribution in delivering a positive lift to brand KPIs
iCAM© is our all-encompassing campaign evaluation tool, designed for campaign assessment and impact measurement. While iCAM© incorporates elements from RAD©, it goes beyond to help brands answer crucial questions:
In addition to addressing these questions, we assist our clients in sizing consumer buckets that emerge from a Decision Tree model. Comparing these consumer segments with our benchmarks helps determine the significance of the brand KPI lift.
All product categories and services that promotes themselves via advertisements.
Discover the most popular purchase route in consumers’ decision-making journey
CONQUEST© is our proprietary toolkit designed to assist brands identify the multiple routes consumers may take in the decision-making process during their quest to buy the right product.
The objective of this solution is to delve deeply into every phase of the Consumer Decision-Making Journey. These journeys typically comprise five key stages:
All high-involvement categories with long product lifecycles, like Laptop, Mobile Handsets, TV, Refrigerator, Washing Machine, Air Conditioner, Air/Water Purifier, Geyser, Kitchen appliances, etc.
Identify top business generators within brand catchments
TASK© is Netscribes proprietary toolkit designed for conducting Trade Area Survey to gather shopper ken in terms of profile and purchase behavior.Apart from understanding the profile of customers visiting brand outlets, the secondary objective is to identify top business generators within the brand’s catchment areas.
For retail establishments, surveys are conducted within the brand store. In the case of Quick Service Restaurants and Cafés, our surveys run both in-store and at the drive-thru window of the outlet.
Retail, Quick Service Restaurants, Café, Banks, ATMs, etc.
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