Technology in the coming decade brings with it immense promises. From now on we will witness data-driven analysis, supported by technology, drive strategic decisions in boardrooms across the world. All industries, ranging from IT services, to...
The medical industry is touted to go through monumental transformations given the communion of new-age hi-tech disruption with traditional medical practices. This digital revolution has inadvertently led to medical businesses racing to grab t...
The global pharmaceutical landscape is undergoing a massive overhaul with the advent of new technologies and cheaper and more efficient manufacturing techniques. This is paving the way for a whole new world of user-conscious drugs of the futu...
Technology is a principal catalyst for achieving competitive dominance. But with technologies evolving at a breakneck pace, keeping up with the changing landscape and knowing which technology to leverage for competitive advantage is not alway...
Year after year, we hear about ambitious market entries going kaput. Take for example Uber’s less-than-stellar performance in Japan. Though profitable in the US, the cab-hailing company has struggled to replicate the same success in ma...
Recent technological disruptions are triggering seismic changes in the banking industry. As more consumers use digital channels for banking, delivering seamless and personalized customer experiences at every touchpoint has become imperative f...
Employing a discounting plan, as most marketers would agree, is like walking on thin ice. Often emerging from the pressures to attract higher sales volumes, if not done right, discounts can stack up losses instead of returns. Poor visibility ...
Understanding product profitability is one of the most vital insights business leaders need for steering their firms in the right direction. Knowing which products are most profitable can help them allocate their resources to their best advan...
Digital factors influence half of US retail sales, according to Forrester. This is expected to grow to 58% by 2023. In other words, whether the sale occurs online or in-store, the odds that it was influenced by digital factors are pretty high...