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Instagram Marketing

Leading brands are using effective strategies to boost engagement on Instagram. Here's what marketers can learn from them....

Find out how account intelligence can help improve the effectiveness of sales and marketing initiatives and account-based marketing....

The global corporate wellness market has been experiencing a robust growth since the last few years. It is currently worth over USD 40 billion and growing at the rate of 16 percent to 17 percent per annum. Driven by factors such as increasing...

Year after year, we hear about ambitious market entries going kaput. Take for example Target’s Canadian expansion, which came to a grinding halt within two years of entering the country. Why is it that so many organizations fail to succeed ...

Conceptual models have long helped in representing how an object would work in the real world. However, models rarely get tested under life-like situations or modified thereafter. Enter digital twin technology. With digital twins of physical ...

Traditionally, the customer-retailer relationship was simple – retailers that provided the best deals via coupons and offers often won over the customer. But this was fifty years ago. Technology has made a quick and steady progress that has...

With accelerating development in the field of AI, a future of technological singularity might seem imminent. Should we be concerned?...

In today’s fast-paced, technologically- disrupted environment automation is rendering traditional BPO processes obsolete....

While most banks today are focused on gaining a competitive advantage through the use of RPA, embracing it as a disruptive force (and not just as an enabler) will, in fact, separate the winners from the losers....