Customer voice is one of the biggest perks digitization has afforded businesses over traditional media. That said, apart from managing online reputation and weeding out fake reviews, marketplaces need a deeper level of customer cognizan...
The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and market insights to drive post-crisis strategy and growth, consider conducting a market sensing study. What is market sensing...
With the increased need for IT solutions during these uncertain times, tech marketers need to take on a highly visible role in communicating important messages to their customers. But as the COVID-19 crisis causes business priorities to chang...
The return from pharmaceutical innovation has seen a steady decline over the past few decades. Sales per asset continues to grow at a slower pace compared to the cost of discovery, development and manufacturing of drugs. Artificial intelligen...
Over the years, patent data has been readily available for everyone to access. However, most decision-makers have no idea how to utilize and make sense of these bulks of information. While it is possible to extract a bunch of data from variou...
Generating demand through outstanding communications is the bedrock of B2B content marketing. It’s only through effective content can B2B marketers expand their firm’s digital presence and generate qualified leads. It’s hard...
One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar performance in Japan. Though profitable in the US, the cab-hailing company has struggled to replicate the same success in...
As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to draw in new customers. The pandemic has further accelerated this trend as cooped-up consumers increased social media ...