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consumer technology

The consumer electronics industry is constantly evolving and growing at a fast pace. This industry has seen many new products and developments in recent years, which has led to aggressive investment and innovation. 2019 is expected to be an i...

India’s latest Foreign Direct Investment (FDI) policy on e-commerce will come into effect on Feb 1, 2019. The policy introduces significant changes that could have a dramatic impact on the way major e-commerce companies carry out business a...

On June 23, 2016, the people of Britain called quits on 43 years of being a member of the European Union. The decision was a highly contested one, with ‘votes to leave’ beating ‘votes to stay’ by just 3.8%. Nevertheless, this small ga...

It’s no secret that Google is immensely successful. It is synonymous with internet search and is hands-down one of the most valuable companies in the world. But even the most successful companies must market themselves. Google implements im...

A rise in the adoption of AI-based conversational interfaces has ensued in the financial services industry as companies increasingly put digital at the heart of their growth strategies. Conversational AI implementations, such as robo-adv...

Year after year, we hear about ambitious market entries going kaput. Take for example Uber’s less-than-stellar performance in Japan. Though profitable in the US, the cab-hailing company has struggled to replicate the same success in ma...

E-commerce is steadily becoming an integral part of the FMCG sector. According to Nielsen, nearly nine out of 10 dollars of FMCG retail growth came from online channels over 2016-17. A number of categories, such as edible goods, personal care...

In the last couple of years, content has emerged as the new marketing paradigm. According to the annual report of the Content Marketing Institute, 91% of respondents acknowledged investing time in ensuring that their content is credible and f...

Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of consumers consider product content a ‘very important’ factor before making a purchase decision. In fact, a study conducte...

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