Efficient product information management is a critical success factor in e-commerce. It requires timely and accurate sourcing, standardization, enrichment and publishing of product content to ensure retailers don’t lose out on customers due...
The onset of e-commerce has raised the expectations of online FMCG shoppers. As fierce competition ensues among FMCG e-tailers, fulfilling evolving consumer needs becomes crucial. We put our ears to the ground to understand the top roadblocks...
Business information providers play a crucial role in building successful business intelligence tools. They wade through a sea of data from every source they possibly can to synthesize valuable information for different business requirements....
The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities like never before. As companies increasingly engage with their audiences across social media, savvy marketers are using this ...
The impending IoT boom has kickstarted innovation across various industries. It is estimated that there will be more than 21 billion IoT devices by 2025. These will be used in every industry – from consumer electronics to healthcare. The se...
As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We took a closer look at how consumers in the US shop for FMCG products online to find out how brands and retailers can better deli...
Email is increasingly becoming a used and abused marketing platform; so much so that an average executive is swamped with 121 business emails every single day, according to DMR. In fact in 2018, corporate inboxes were flooded with close to 12...
Every year millions of patents are issued worldwide. Of these, only 3% actually make money for the inventor. So it goes without saying that, to make a patent work for you, a solid commercialization strategy is a must. Having a strategy will h...
The automotive industry is evolving at an unprecedented pace. Software companies continue to drive innovation in the industry, which was evident at the 2019 North American International Auto Show (NAIAS) – the largest auto show in North...