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market opportunity analysis

Staying competitive and profitable amid rapidly evolving market conditions can be challenging. Emerging technologies, advanced business models, and diminishing product/service life cycles are making it difficult to thrive. Add to it the curre...

89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this further. Customers echo that for them, experience is as important as the final product or service delivered. To understand ho...

Seismic shifts in buying behavior have put enormous strain on the CPG industry. Lockdowns and social distancing have compelled consumption-based shopping to shift online. Although CPG revenues increased by 21% year on year in Q2 2020, the Con...

  As navigating rapid digitalization becomes inevitable for businesses, flexible and agile models such as Everything-as-a-Service or XaaS are no longer an option, but a necessity to stay ahead of the competition.   During the advent...

Innovative products are the lifeline of any business – whether a start-up or an established corporation and are the key drivers for market success. But here is a startling fact – not every innovation brings market success. In a su...

The education technology space is seeing tremendous opportunity ever since the pandemic. 68% of educators feel that student engagement and motivation have been a key challenge throughout 2020 amid school closures. The global ed-tech market is...

The technology, media, and telecommunications (TMT) industry has vaulted years into the future in a matter of months, owing to the pandemic. The urgency to stay connected alone has raised the global market size of the telecom sector to USD 1....

The optimal scenario for the future of healthcare technology equates to a network of smart devices that can automate and transform care delivery efficiently. However, we are still a long way from achieving this target, as the healthcare indus...

Today’s customers are spoilt for choice. More than products and services, what they now find themselves paying for really is unparalleled customer service. Research shows that 8 out of 10 consumers are willing to pay a premium in return for...

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