Technical content is integral to marketing technology products and services. Whether the goal is to create awareness, inform buyer decisions or educate existing customers about your products and services, marketers need solid content in the r...
Customer-centricity is at the heart of every successful business. For brands to understand what drives purchases, it’s essential to evaluate their needs, values, preferences, and purchasing power among other critical factors. Yet less t...
Competitive intelligence is at the heart of every successful business strategy. However, the pace at which technology is disrupting industries makes it an indispensable yardstick in anticipating new competitive drivers. Here’s where a robus...
Product content is at the heart of e-commerce customer engagement and sales. For brands to ace the game, a rich content strategy is essential. Why rich? Think of it in this way. Your e-commerce product content is like your sales executive con...
In an industry as complex and cost-ridden as healthcare, disruption is imminent. In its present state, the healthcare industry loses billions of dollars to data breaches, counterfeit drugs, insurance fraud, and prolonged clinical trials. Bloc...
The technological advancements of blockchain in healthcare are taking the industry by a storm. Data fragmentation, rising drug discovery costs, lack of transaction traceability, and patient data security issues have kept pharmaceuticals and h...
Globally, enterprises are gearing towards advancing their digital transformation with IoT-enabled solutions. Leveraging smart devices, automation, and cloud systems, IoT offers unlimited opportunities to increase productivity with greate...
In a world where the first few online search results can make or break your brand’s image, online reputation management (ORM) is vital. The average internet user spends around 6.5 hours online every day. This means that prospects are combin...
Winning a potential sales deal requires the perfect blend of skill and data. While engaging with a prospect, sales reps are highly dependable on accurate account data, market information, and stakeholder insights. However, being time- and res...