E-commerce is showing no signs of slowing down. This pandemic-driven boost has fueled some rapidly evolving customer behaviors and purchase patterns. Therefore it has become imperative for brands and retailers to reconsider their existing e-c...
Businesses have to deal with enormous amounts of data on a regular basis. It allows them to gain valuable insights that allow them to improve performance and realize goals. However, this data is of no use if it cannot be processed quickly and...
The rising costs of drug discovery and development and shorter product lifecycles, coupled with greater risks, are affecting the profitability and productivity of life sciences companies. According to research by the Tufts Centre for the Stud...
Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...
In 2020, 62% of global online sales took place on marketplaces. The surge in online shopping spurred by the pandemic is showing no signs of slowing down. As shoppers continue to browse, compare and purchase on their favorite e-commerce sites,...
Account-based marketing (ABM) programs act as a core strategy for businesses, designed to deliver growth and awareness with high-value accounts. Over 75% of marketers say that ABM improves customer lifetime values and delivers higher ROI than...
The pandemic has propelled e-commerce growth well into the future. In the US alone, online retail sales are up from 32.4% Y-o-Y in 2020, to 39% in Q1 2021. As more consumers choose to shop online, digital shelves are becoming an indispensable...
When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what your shoppers want from your business. Understanding, analyzing, and keeping an eye on consumer behavior is crucial for com...
A helpdesk is a managed operations center that provides consistent, critical support to employees within an organization or, in some cases, to their customers. Employing helpdesk outsourcing services has several benefits for your company, inc...