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market entry strategy

Year after year, we hear about ambitious market entries going kaput. Take for example Uber’s less-than-stellar performance in Japan. Though profitable in the US, the cab-hailing company has struggled to replicate the same success in ma...

Recent technological disruptions are triggering seismic changes in the banking industry. As more consumers use digital channels for banking, delivering seamless and personalized customer experiences at every touchpoint has become imperative f...

Employing a discounting plan, as most marketers would agree, is like walking on thin ice. Often emerging from the pressures to attract higher sales volumes, if not done right, discounts can stack up losses instead of returns. Poor visibility ...

Understanding product profitability is one of the most vital insights business leaders need for steering their firms in the right direction. Knowing which products are most profitable can help them allocate their resources to their best advan...

Digital factors influence half of US retail sales, according to Forrester. This is expected to grow to 58% by 2023. In other words, whether the sale occurs online or in-store, the odds that it was influenced by digital factors are pretty high...

With globalization transforming the modern supply chain into a more complex process, the need for optimized inventory management has become irrefutable. However, many organizations are still unable to enhance their inventory planning leading ...

The London Interbank Offered Rate (LIBOR) has been a global yardstick for interest rates at which banks borrow across borders, since 1986. However, in light of the LIBOR-fixing outrage and the ensuing $10 billion in penalties, both regulators...

The smart home industry has been at the cusp of witnessing exponential growth for decades. But over the past five years, the industry has grown well beyond its early adoption stage. According to Netscribes research, the global smart home mark...

Particularly now that dropshipping and warehousing have changed the parameters of online retail, the bulk of e-commerce revolves around generic and widely-available products being repackaged and presented in distinct ways to different audienc...

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