The real estate industry is continually evolving. In recent times, the need for making more profitable property decisions, reducing inefficiencies, and providing better customer experiences has led the industry to turn to technology. It’...
Being familiar with business terms is the key to writing impactful B2B content. But the business environment is rapidly changing and so is the lingo. That’s why we’ve summarized some of the trending business buzzwords that every B2B conte...
Account-based marketing (ABM) has gained increased adoption in recent years with rising competition in the B2B technology and services sector. According to a 2017 ABM Benchmark Study, 87% of marketers consider ABM to provide higher ROI than ...
The semiconductor industry is constantly confronted with design and device integration challenges as consumers demand smaller, portable and multi-functional electronic devices. With mounting hardware design requirements, a new class of design...
Content is one of the key elements of any Account Based Marketing (ABM) strategy. Marketers utilize a variety of content formats, such as emailers, case studies, and reports, to engage stakeholders within target accounts. According to Hubspot...
With connectivity set to become the new automotive paradigm, the race to acquire connected car patents has become increasingly competitive. Our IP research suggests that the year 2018 saw a 132% increase in the number of published connected c...
Since the turn of the century, consumers across the world are embracing a paradigm shift from owing things to owning experiences. The travel industry has gained quite some momentum, with life experiences becoming the latest social currency. W...
The comfort of shopping on the go comes at the cost of the ability to tangibly experience products. No wonder, product content become a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of consumers ...
Technology selling can be tough. Customers are often highly-skilled and have varying needs depending on their role and experience levels. Moreover, the technology landscape is rapidly evolving, and sales professionals need to constantly modif...