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Factors that matter most when puchasing an FMCG product online

As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We took a closer look at how consumers in the US shop for FMCG products online to find out how brands and retailers can better deli...

Email is increasingly becoming a used and abused marketing platform; so much so that an average executive is swamped with 121 business emails every single day, according to DMR. In fact in 2018, corporate inboxes were flooded with close to 12...

Every year millions of patents are issued worldwide. Of these, only 3% actually make money for the inventor. So it goes without saying that, to make a patent work for you, a solid commercialization strategy is a must. Having a strategy will h...

The automotive industry is evolving at an unprecedented pace. Software companies continue to drive innovation in the industry, which was evident at the 2019 North American International Auto Show (NAIAS) – the largest auto show in North...

Fintech is disrupting the financial services industry at an unfathomable pace. In the trade finance segment, fintech is helping banks, asset management, and trading firms to combat regulatory pressures, minimize risk and fraud, and simplify t...

The consumer electronics industry is constantly evolving and growing at a fast pace. This industry has seen many new products and developments in recent years, which has led to aggressive investment and innovation. 2019 is expected to be an i...

India’s latest Foreign Direct Investment (FDI) policy on e-commerce will come into effect on Feb 1, 2019. The policy introduces significant changes that could have a dramatic impact on the way major e-commerce companies carry out business a...

On June 23, 2016, the people of Britain called quits on 43 years of being a member of the European Union. The decision was a highly contested one, with ‘votes to leave’ beating ‘votes to stay’ by just 3.8%. Nevertheless, this small ga...

It’s no secret that Google is immensely successful. It is synonymous with internet search and is hands-down one of the most valuable companies in the world. But even the most successful companies must market themselves. Google implements im...

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