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influencer marketing

As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to draw in new customers. The pandemic has further accelerated this trend as cooped-up consumers increased social media ...

The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimize major surprises, benchmark themselves, and drive differentiation. However, most competitive intelligence teams struggle ...

Like everything else, the pandemic has shifted travel and commute priorities worldwide. These have caused no small loss to related businesses. Intermittent lockdowns are compelling people to hunker down, slowing the growth of the transportati...

The pandemic has left most distributors high and dry. Those who have previously invested in B2B digital commerce find themselves relatively buffered as they steer operations online. Those who haven’t yet risk losing quite a sizeable revenue...

CRISPR Cas9 technology is arguably one of the greatest breakthroughs in modern medicine. It became popular in the scientific community for being quicker, cheaper, more accurate, and efficient than other genetic engineering methods. As of June...

Digital touch points predominantly influence customer brand preferences. To positively influence a customer’s choice of brand over the competition, you need to examine individual touch points at a granular level. As websites have the highes...

In an age of unprecedented choice, rapidly changing technologies and customer needs; customer behavior analytics can offer keen insight into product usage behavior to provide strategic input to marketing and product development teams. As more...

The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their lives, it has brought along new fears, challenges, and needs while, in many cases, altering consumers’ perceptions of produc...

Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog posts, case studies, or reports, content that speaks directly to the needs of key prospects is paramount for achieving bette...

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