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Eco-friendly consumerism

Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable consumption habits, evaluating their purchase choices and preferring brands that are more eco-friendly.   The 12th goal u...

Until last year, experiential marketing – a live, on-ground consumer engagement technique that brings brands to life and creates meaningful interactions – was hailed as the next big thing for B2B brands. However, by early 2020, ph...

Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice, and complex purchase journeys. They may not understand the nitty-gritty of every product feature, but they will continue r...

The pandemic has emerged as a defining factor in rewriting the rules of retail. Instead of waiting and watching for a new normal, the retail industry has initiated a transform-or-perish response amidst uncertainty. Physical stores, in particu...

COVID-19, combined with the widespread availability of high-speed telecommunications, has catapulted telemedicine and telehealth services into the limelight. The American Medical Association (AMA) has estimated that around 60% to 90% of clini...

E-commerce thrives on instant gratification. Customers expect products to be available when they want them and have them delivered without delay. Speed and scalability are, therefore, quintessential for success. Slow e-commerce operations wil...

There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is headed amid these turbulent times. The festive season accounts for 35-40% of annual revenue for most consumer businesses. Thi...

COVID-19 has significantly disrupted economies and health systems around the world. Meanwhile, stay-at-home activities have increased the average global internet traffic to a peak of 47% this year. As consumers find comfort in digitally-drive...

COVID-19 created significant shifts in consumer behavior across most industries. New trends emerged and businesses had to act quickly to meet the demands of the new normal. As countries slowly recover from the first pandemic wave and markets ...

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