Competitive Intelligence

Genuine competitive insights, backed by accurate, current, and complete information, are key to organizations outperforming their peers. Netscribes’ competitive intelligence solution looks beyond merely monitoring the competitive landscape. We help you take the right next steps by drawing out implications and identifying opportunities for your business, which lead to a stronger performance.

With more than 20 years of expertise in the insights industry, we’ve developed best practices to collect, organize, and analyze data from diverse and complex sources.

We can support varied business scenarios based on your business needs through a combination of technology and quantitative and qualitative analysis, social listening, and IP analytics. The integrated insight we provide by combining internal and external knowledge sources enables businesses to make better decisions. This leads to more beneficial outcomes such as increased market share, competitive “win rates”, and timely awareness of competitor strategies and activities.

Netscribes’ competitive intelligence solution provides detailed competitor and industry insights that can be combined with your own unique sets of data to create differentiated strategies and actions. It is specifically designed to answer questions of why one competitor is doing better than others and what opportunities lay ahead.

Our competitive intelligence solutions


For strategic planning

  • Competitor monitoring and benchmarking
  • Competitor strategy analysis
  • Market share analysis
  • Four corner analysis
  • Profitability analysis
Competitive intelligence for innovation

For innovation and product development

  • Product usage behavior analysis
  • Competitive IP analysis
  • Patent portfolio benchmarking
  • Technology assessment
  • Technology investments
Competitive intelligence for business develoment

For business development

  • SWOT analysis
  • Competitor profiling
  • Competitive benchmarking
  • Sales battle cards
  • Competitive gap analysis
Competitive intelligence for marketing

For marketing

  • Brand health tracking
  • Campaign effectiveness
  • Media monitoring
  • Website benchmarking
  • SEO/keyword analysis


Multiple delivery formats

Make sense of complex competitive information through easily-consumable delivery formats.



digital dashboard

Interactive dashboards

power point

PowerPoint reports


Excel reports


  • View the competitive landscape as a whole through a holistic understanding of their market, product/service, and technology/innovation strategies
  • Do more than just track competitors – get an in-depth analysis of their activities for better decision-making
  • Get customized competitive intelligence reports designed to meet your specific objectives
Why clients choose Netscribes

Being able to make informed decisions based on data is crucial for all business processes — from sales to supply chain to finance, and more. We understand that having this information readily available makes it easier for you to make the right decision at the right time. This is exactly why some of the world’s leading organizations rely on Netscribes’ competitive intelligence solutions.

Our competitive intelligence solution helps companies stay agile and create differential go-forward strategies through in-depth competitor research and analysis. Our ability to analyze vast volumes of information from multiple data sources at high speed and with high flexibility enables the timely assessment of risks and opportunities.

Most firms end their competitive intelligence studies once they have gathered current competitive information. We transform competitive data into actionable intelligence by providing answers to the ‘why?’ and ‘so what?’ to guide your action plans better.

Helping you put competitive knowledge into action

Hear from our experts

Find out how we can help your business drive strategic growth and stay ahead of competitors.

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