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Outsourcing research

In the realm of business consulting, the ability to implement solutions has become the focal point for client value and satis...

CPG Health trends

Many consumers feel confused and overburdened by the huge and constantly evolving field of health. As we move into 2024, chan...

video analytics

Video reigns supreme on social media. But as a business or brand,  how can you measure if your videos truly resonate wit...

influencer analytics

Have you ever wondered what happened to traditional advertisements and celebrity endorsements while casually scrolling on Ins...

primary market research

Successful businesses are now realizing the crucial role of understanding customer needs, behaviors, and sentiments. Even wit...

In-depth interviews

In-depth interviews represent an immersive qualitative research methodology that involves one-on-one interactions between res...

Face-to-Face Interview Qualitative Research

While online surveys have surged in popularity, face-to-face interviewing remains a vital qualitative research tool. Why? Res...

computer aided telephone interview vs computer aided web interview

Nothing can replace first-hand information, especially when looking for answers that demand nuance and context. With time, re...

sales intelligence

In 2023, the sales landscape experienced unique challenges that demanded swift adaptation from sales professionals. In fact, ...

business research methods

Imagine having a surplus of something but not being able to use it. That’s how businesses must feel living in the age of da...

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