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The rise of conversational AI in financial services-Netscribes

A rise in the adoption of AI-based conversational interfaces has ensued in the financial services industry as companies increasingly put digital at the heart of their growth strategies. Conversational AI implementations, such as robo-adv...

Year after year, we hear about ambitious market entries going kaput. Take for example Uber’s less-than-stellar performance in Japan. Though profitable in the US, the cab-hailing company has struggled to replicate the same success i...

E-commerce is steadily becoming an integral part of the FMCG sector. According to Nielsen, nearly nine out of 10 dollars of FMCG retail growth came from online channels over 2016-17. A number of categories, such as edible goods, personal care...

In the last couple of years, content has emerged as the new marketing paradigm. According to the annual report of the Content Marketing Institute, 91% of respondents acknowledged investing time in ensuring that their content is credible and f...

Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of consumers consider product content a ‘very important’ factor before making a purchase decision. In fact, a study conducte...

The real estate industry is continually evolving. In recent times, the need for making more profitable property decisions, reducing inefficiencies, and providing better customer experiences has led the industry to turn to technology. It’...

Being familiar with business terms is the key to writing impactful B2B content. But the business environment is rapidly changing and so is the lingo. That’s why we’ve summarized some of the trending business buzzwords that every B2B conte...

Account-based marketing (ABM) has gained increased adoption in recent years with rising competition in the B2B technology and services sector. According to a 2017 ABM Benchmark Study, 87% of marketers consider ABM to provide higher ROI than ...

The semiconductor industry is constantly confronted with design and device integration challenges as consumers demand smaller, portable and multi-functional electronic devices. With mounting hardware design requirements, a new class of design...

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