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Strategic Sourcing

Procurement is undergoing transformational change across industries. With enterprises becoming increasingly data-driven and the marketplace more competitive, procurement managers are facing tremendous pressures to show greater efficacy and va...

Technical content is integral to marketing technology products and services. Whether the goal is to create awareness, inform buyer decisions or educate existing customers about your products and services, marketers need solid content in the r...

Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their needs, values, preferences, and behavior is paramount. So it’s no surprise that some of the world’s most succ...

Competitive intelligence is at the heart of every successful business strategy. However, the pace at which technology is disrupting industries makes it an indispensable yardstick in anticipating new competitive drivers. Here’s where a robus...

Product content is at the heart of e-commerce customer engagement and sales. For brands to ace the game, a rich content strategy is essential. Why rich? Think of it in this way. Product content is like your sales executive convincing a prospe...

In an industry as complex and cost-ridden as healthcare, disruption is imminent. In its present state, the healthcare industry loses billions of dollars to data breaches, counterfeit drugs, insurance fraud, and prolonged clinical trials. Bloc...

The technological advancements of blockchain in healthcare are taking the industry by a storm. Data fragmentation, rising drug discovery costs, lack of transaction traceability, and patient data security issues have kept pharmaceuticals and h...

Globally, enterprises are gearing towards advancing their digital transformation with IoT-enabled solutions. By leveraging smart devices, automation, and cloud networks, IoT offers unlimited opportunities to increase productivity with greate...

In a world where the first few online search results can make or break your brand’s image, online reputation management (ORM) is vital. The average internet user spends around 6.5 hours online every day. This means that prospects are combin...

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