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Research and insights

What makes strategic planning crucial for business success? Three key reasons explain it best. Firstly, it is practical and f...

Generative AI services

In a world where time resources and efforts or in simple words human intelligence is growing costly, Generative AI services h...

customer segmentation strategy

In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categorizing ...

Wellness marketing

After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services promising...

fraud risk management

Product returns are an inherent aspect, integral to the online shopping experience. E-commerce merchants are obligated to fac...

concept testing

Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola C2.&...

Pricing strategy

Pricing is one of the most important factors that influence consumer behavior and loyalty. However, setting the optimal price...

Catalog AI

As of 2023, retail is going through an interesting shift. The once steady rise of online retail in the past decade has come d...

ecommerce catalog score

As new business models within e-commerce germinate and flourish at jet speed, the table stakes like accurate and reliable pro...

catalog AI

Product catalog is a term known to every e-commerce business. While those words may typically not be on the lips of the avera...

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