Case Studies

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1. Commercialization strategy for aptamer screening and drug discovery technology

  Our client, a renowned public research institute, wanted to explore the business opportunities presented by aptamer screening and drug-discovery technology. To gain data-driven insights and identify the most suitable commercialization ...

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2. Market penetration and commercialization strategy for an innovative 3D printer

  A leading research institute wanted to commercialize an innovative 3D printer, which uses resin material for printing fine and porous structures. To ensure commercial success, a thorough understanding of the market and competitive IP ...

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3. Rich product content for a global brand manufacturer

  A US-based brand manufacturer wanted to revamp its e-commerce content to meet the evolving demands of its customers in the Southeast Asian market. In a market lacking consistency and standardization of product information, the enterpri...

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4. Deriving consumer insights from user-generated data

    The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the changes and earn a competitive advantage, an American multinational conglomerate corporation wanted to unlock de...

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5. Product testing to inform marketing strategy of respiratory disposables

A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN countries. However, given the market expanse and the dynamics of existing products it needed an independent research partner...

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6. Identifying key opinion leaders using an integrated research approach

An oncology-focused pharmaceutical company wanted to identify key opinion leaders(KOLs) in the area of multiple myeloma and its treatment, in order to build a panel of national experts across select ASEAN countries. However, with no internal ...

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7. Market positioning and perception analysis for new analgesic drug

An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. This drug wa...

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8. Asia-Pacific remanufacturing market analysis

Our client, one of the largest professional services network in the world, wanted to deepen its understanding of the remanufacturing industry in the Asia-Pacific region to develop a strategic business plan for its customer. To get a comprehen...

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9. Standard discounting analysis for ethical products across the competitive landscape

  A pharmaceutical stalwart wanted to conduct an extensive research in discounts being leveraged across the value chain on ethical products in five major countries. The sole aim of this study was to draw actionable insights from the disc...

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10. Market analysis to support data-driven strategies

  Our client, a US-based global management consulting firm, was tasked with devising strategies for growing its customer’s business in the automotive tool market. To get a granular view of the market environment and develop data-dr...

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11. Cardiovascular market assessment to support expansion strategy

  A pharmaceutical major was eager to understand the prevailing market dynamics in the cardiovascular segment to create an informed expansion strategy for Philippines and Indonesia.  Its final aim was to build on its strengths in the c...

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12. Enterprise Mobility and PCR Market Assessment

  Gaining a thorough understanding before leaping into a new market is crucial to any business’ success and enduring stability.   A leading multinational telecommunications company wanted to determine the potential that Malaysia o...

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13. Customer needs and buying behavior assessment for fuel and non-fuel products

  In an endeavour to increase its market share, a leading oil and gas company wanted to stay updated on the consumer buying behavior and purchase patterns for fuel and non-fuel related services in Malaysia. The company knew that withou...

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14. Managed testing services helps leading risk-management firm reduce costs by 12%

  Our client, a US-based company that offers a cloud-based supply chain risk management platform to global organizations, wanted to test a revamped version of its web platform before the release. The platform provides information of over...

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15. Competitive price benchmarking study of the enterprise imaging IT market

  A US-based global management consulting firm wanted to deepen its understanding of enterprise imaging IT and Picture Archiving and Communication System (PAC) adoption trends in the US health industry to help its client develop a compet...

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