Case Studies

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1. Competitive Intelligence – Global IT Infrastructure Market

Competition in the IT services marketplace is heating up, as new-age, non-traditional players compete with established incumbents. To retain a competitive edge, global IT firms need to be keenly aware of the competitive landscape. Our client ...

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2. Process optimization in onboarding seller listings for a leading e-commerce platform

A leading e-commerce platform wanted to accelerate its time spent on onboarding its sellers’ product listings as per the firm’s guidelines. Its aim was to do this without hampering quality. The company knew that this would require a granu...

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3. Identifying products that contribute to customer growth and profitability

A US-based energy drink brand, with a large customer base in the eSports community, wanted to identify which product categories were best for acquiring new customers with long-term value. Having this information was key to allocating their ma...

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4. Analytics-led inventory planning helps grocery supermarket chain save $1.8 million annually

A leading grocery supermarket chain wanted to reduce its inventory wastage and sales opportunity loss – the two main outcomes of inaccurate demand forecasting. It sought accurate predictions to optimize the inventory of its highly perishabl...

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5. Discount optimization for a leading fast food restaurant chain

A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discounts to attract more purchases, but knew it had to do this more prudently to increase profitability. What it required was de...

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6. Determining ROI from influencer marketing with social media intelligence

  Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate these s...

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7. Market intelligence on automotive semi-active suspension technologies

Given the rapid developments in vehicle suspension technologies, one of the world’s leading automotive OEMs sought to assess the market for technology. From uncovering preferred segments to gaining a well-rounded perspective on competition,...

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8. Patent valuation analysis to strengthen intellectual property portfolio

  The R&D arm of an American manufacturer of medical equipment wanted to strengthen its intellectual property portfolio of microprocessors. In order to identify the patents that bestow maximum commercial advantage, it commissioned Ne...

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9. Commercialization strategy for thin-film battery technology

  Our client, a leading battery manufacturer, wanted to assess the potential commercialization routes and application areas for its new thin-film battery technology. However, it lacked insight into the market and competitive environment ...

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10. Commercialization strategy for aptamer screening and drug discovery technology

  Our client, a renowned public research institute, wanted to explore the business opportunities presented by aptamer screening and drug-discovery technology. To gain data-driven insights and identify the most suitable commercialization ...

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11. Market penetration and commercialization strategy for an innovative 3D printer

  A leading research institute wanted to commercialize an innovative 3D printer, which uses resin material for printing fine and porous structures. To ensure commercial success, a thorough understanding of the market and competitive IP ...

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12. Rich product content for a global brand manufacturer

  A US-based brand manufacturer wanted to revamp its e-commerce content to meet the evolving demands of its customers in the Southeast Asian market. In a market lacking consistency and standardization of product information, the enterpri...

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13. Deriving consumer insights from user-generated data

    The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the changes and earn a competitive advantage, an American multinational conglomerate corporation wanted to unlock de...

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14. Product testing to inform marketing strategy of respiratory disposables

A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN countries. However, given the market expanse and the dynamics of existing products it needed an independent research partner...

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15. Identifying key opinion leaders using an integrated research approach

An oncology-focused pharmaceutical company wanted to identify key opinion leaders(KOLs) in the area of multiple myeloma and its treatment, in order to build a panel of national experts across select ASEAN countries. However, with no internal ...

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