Life Sciences, Market Research
A leading developer and manufacturer of surgical drapes and covers wanted to conduct a feasibility study for market penetration in a specific country. The firm wanted to identify its most profitable products by measuring demand across various sterile equipment. Realizing the need for a competent research partner to garner vital insights into the healthcare system of the country. With the help of our experts, it was able to achieve its goal and boost its profit margins. Find out how using Netscribes’ market opportunity assessment study, they were able to make data-backed and accurate decisions in their target country.
The client is a leading international developer and manufacturer of surgical drapes and covers. Their primary goals were to understand:
Netscribes conducted a comprehensive and detailed market opportunity assessment study using both secondary and primary research methodologies.
Measuring the demand for sterile hospital equipment and consumption rates, it was concluded that among these sterile equipment drapes, demand for C-arm devices drapes was the highest, followed by ultrasound probe covers drapes.
Geared with these insights the client was able to identify the most profitable products and drive sales, resulting in higher profit margins. Moreover, these insights helped the client craft effective strategies to promote their most demanded products. According to the client’s Head of Sales and Marketing, “It was a very detailed presentation and was very helpful to devise our business strategies for the Indian market.”