Catalog Management, CPG & Retail
Our client, a non-profit Section 8 organization backed by the Government of India, aimed to create an open and trustworthy e-commerce ecosystem. They needed accurate, reliable product information while eliminating inappropriate content. Manual checks were tedious. Netscribes stepped in with an automated solution. We performed quality checks, maintained fortnightly vetting, and conducted near real-time catalog scoring and quality. Our automated platform covered Completeness, Compliance, and Correctness. It verified mandatory attributes and performed additional catalog quality checks, ensuring an accuracy rate exceeding 90%. Sellers benefitted by enhancing their product information. Download the case study to know the full story.
Facilitating a non-monopolistic e-commerce system, our client wanted to ensure that the product attributes and information displayed to their end consumers are accurate, reliable, and void of inappropriate content. With manual validation checks being time-consuming and error-prone, the company sought Netscribes’ automated catalog scoring expertise. The e-commerce stalwart essentially wanted –
As a CSSP (Catalog Scoring Service Provider) to the e-commerce marketplace, we equipped them with a completely automated platform. As per their requirements, we configured the system based on the categorization of these validations into three areas referred to as the 3Cs: Completeness, Compliance, and Correctness. The validations for each “C’s” that was performed by Netscribes’ automated catalog scoring platform were as follows:
After conducting all the necessary validation checks, scores were calculated for each product based on the assigned weightage for each validation. The results also include a seller summary, highlighting key observations that could help improve the catalog quality, scoring, resulting in enhanced accuracy and quality of product information. By partnering with us to digital commerce giant received:
By utilizing the scores obtained from the 3Cs, the e-commerce mammoth was able to utilize this information and analyze catalog quality to determine whether the product could be displayed on their platform. Additionally, we also offered sellers assistance with enriching their product information, to fill in the requisite gaps, and keep consistent track of their catalog’s quality as per the platform’s mandate.