Automotive & Mobility, Market Research
In the dynamic realm of motor vehicle manufacturing, staying at the forefront demands deep understanding and strategic insights. In the below case study we undertook an ADAS and IVI architecture analysis, dissecting the approaches of leading OEMs. By scrutinizing their aspirations, software frameworks, supplier dynamics, and best practices, we unearthed crucial benchmarks and success stories. Leveraging this intelligence, our client not only bolstered their technological readiness but also gained a comprehensive understanding of their competitors. This knowledge empowered them to make data-driven decisions, ensuring they remain leaders in the ever-evolving automotive landscape.
To retain their position as a leader in motor vehicle manufacturing, the client was keen on understanding the approach and best practices followed by the top three OEMs in designing the ADAS and IVI architecture through an in-depth analysis. The client also sought to gain a comprehensive understanding of how OEMs are maintaining seamless functioning and user interface of ADAS and IVI stack in their respective platforms.
To understand this the luxury OEM wanted to:
To meet the organization’s ask, Netscribes conducted in-depth step-by-step research analysis to unravel the ADAS and IVI architecture approach of top-3 OEMs. The analysis consisted of four steps focused on the following:
Netscribes identified and conducted an analysis of the ADAS and IVI architecture approach and aspirations of the top three OEMs through a comprehensive, strategic framework. Through the framework, Netscribes also effectively outlined their best practices, technology readiness, and supplier dynamics. The framework is as follows
OEM approach and aspirations
OS, Middleware, and Software Stack Architecture
Identify best practices
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Leveraging insights generated from the research, the client was able to enhance their technological readiness and the time taken for adoption. This also helped them acquire a comprehensive understanding of the ADAS and IVI architecture approach of the top three OEMs and their key attributes and best practices.