Case Studies

Discount optimization for a leading fast food restaurant chain

Discount optimization for a leading fast food restaurant chain

A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discounts to attract more purchases, but knew it had to do this more prudently to increase profitability. What it requi...

Determining ROI on influencer marketing

Determining ROI from influencer marketing with social media intelligence

  Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantia...

automotive semi-active suspension technologies

Market intelligence on automotive semi-active suspension technologies

Given the rapid developments in automotive semi-active suspension technologies, one of the world’s leading OEMs sought to assess the market’s technology growth curve. From uncovering preferred segments to gaining a well-roun...

Patent valuation analysis

Patent valuation analysis to strengthen intellectual property portfolio

  The R&D arm of an American manufacturer of medical equipment wanted to strengthen its intellectual property portfolio of microprocessors. In order to identify the patents that bestow maximum commercial advantage, it commi...

Commercialization strategy

Commercialization strategy for thin-film battery technology

  Our client, a leading battery manufacturer, wanted to assess the potential commercialization routes and application areas for its new thin-film battery technology. However, it lacked insight into the market and competitive en...


Commercialization strategy for aptamer screening and drug discovery technology

  Our client, a renowned public research institute, wanted to explore the business opportunities presented by aptamer screening and drug-discovery technology. To gain data-driven insights and identify the most suitable commerci...

Market Penetration and Commercialization Strategy

Market penetration and commercialization strategy for an innovative 3D printer

  A leading research institute wanted to commercialize an innovative 3D printer, which uses resin material for printing fine and porous structures. To ensure commercial success, a thorough understanding of the market and compe...

Developing insight driven product content for a global brand manufacturer

Rich product content for a global brand manufacturer

  A US-based brand manufacturer wanted to revamp its e-commerce content to meet the evolving demands of its customers in the Southeast Asian market. In a market lacking consistency and standardization of product information, th...


Deriving consumer insights from user-generated data

    The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the changes and earn a competitive advantage, an American multinational conglomerate corporation wanted to...

product testing

Product testing to inform marketing strategy of respiratory disposables

A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN countries. However, given the market expanse and the dynamics of existing products it needed an independent resear...

key opinion leaders

Identifying key opinion leaders using an integrated research approach

An oncology-focused pharmaceutical company wanted to identify key opinion leaders(KOLs) in the area of multiple myeloma and its treatment, in order to build a panel of national experts across select ASEAN countries. However, with no...

market positioning

Market positioning and perception analysis for new analgesic drug

An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. Th...


Asia-Pacific remanufacturing market analysis

Our client, one of the largest professional services network in the world, wanted to deepen its understanding of the remanufacturing industry in the Asia-Pacific region to develop a strategic business plan for its customer. To get a...

Standard Discounting Analysis for Ethical Products

Standard discounting analysis for ethical products across the competitive landscape

  A pharmaceutical stalwart wanted to conduct an extensive research in discounts being leveraged across the value chain on ethical products in five major countries. The sole aim of this study was to draw actionable insights fro...

Market analysis to support data-driven strategies

Market analysis to support data-driven strategies

  Our client, a US-based global management consulting firm, was tasked with devising strategies for growing its customer’s business in the automotive tool market. To get a granular view of the market environment and devel...


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