Online shopping continues to soar due to the COVID-19 pandemic. Today, e-commerce is driving nearly 1 in every 5 dollars spent on retail purchases. The pandemic-driven boost to e-commerce shows no signs of slowing down. In fact, it’s prompting rapid shifts that will increasingly become ingrained in consumer behavior. As a result, brands and retailers need to revisit their digital strategies to meet the demands of the new reality. The first step is to understand and be aware of the shifts to position themselves for success.
This whitepaper uncovers seven e-commerce trends that brands and retailers must know to succeed in the post COVID-19 world. Developed in collaboration with industry expert, Pavel Zaslavsky, it goes a step further to explain what brands and retailers can do to adapt to each of these e-commerce trends and achieve sustainable success.