CPG & Retail, Data Analytics
User-generated content, especially customer reviews are a goldmine of insights for any player in the e-commerce realm. They reveal how your customers think, the search terms they use, their core buying intent, the features they seek, and much more. An Indian e-commerce giant eager to gain an edge over its rivals sought to capitalize on this valuable data stream to inform their positioning and strategic business decisions.
The marketplace firm knew it would need strong research and customer review analytics support to not only glean actionable insights but also ensure that the process was customizable and scalable. These learnings were meant to eventually help them improve on aspects like product content, positioning, inventory management, and have a constant pulse of evolving consumer trends across brands and product categories.
Download this case study to find out how Netscribes’ customer review analytics solution enabled them to gain a granular level perspective of each review and how they could use this intelligence to power result-oriented e-commerce decisions.