CPG & Retail, Research and Information Services, Technology Research
Netscribes intellectual property protection services help a renowned outdoor gear brand reduce financial losses due to counterfeiting and unauthorized selling.
Our client, an American outdoor gear and clothing brand, was faced with the erosion of its brand value due to the sale of counterfeit versions of its products on auction websites such as eBay and other e-commerce sites. The company sought to implement an online brand protection strategy to support its enforcement activities. Its key objectives were to protect its intellectual property, reduce the availability of counterfeits in the market and combat unauthorized sales.
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