Competitive analysis of online life insurance providers

In order to meet the demand for superior customer experience within the evolving insurance industry, our client – a US-based life and health insurance firm – wanted to gain competitive insights about online insurance providers. Netscribes carried out a competitive analysis of all the client’s competitors, which included:

• the questions asked during the application process,
• traffic sources,
• time to generate a quote online,
• company profiling and competitor underwriting analysis, and more.

Find out the insights revealed by Netscribes’ competitive analysis and how it helped our client better understand and compare their customer experience.

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