Market testing a medical device prototype to gain customer feedback before its launch.
Our client, a major medical device manufacturer, had recently developed an advanced diabetic retinopathy (DR) screening device for the Chinese market. It was designed to provide superior clinical and economic benefits but was procedurally very different from the technology already on the market. In order to make the device a success, it was important that the product meet the needs and expectations of end users such as physicians, diabetologists, endocrinologists and support staff. It wanted to test the product in the market to see if it fulfilled its intended use and gain the insight to make relevant modifications before its launch.
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