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Conducting a Market Expansion Study for Business Growth

Conducting a Market Expansion Study for Business Growth

Market expansion study helps major biopharma firm to expand its existing presence in the Turkish market.


Our client, a major producer and distributor of plasma-derived therapeutic products, wanted to identify the best route to increasing market share and strengthening its presence in Turkey’s hemophilia treatment market. To do so, a comprehensive understanding of the market opportunity, including the existing market size, total consumption in unit volume, and the future market demand for plasma-derived products in Turkey was crucial.


As the demand for its products is largely prescription-driven, the client was also keen to understand the key prescribers’ perceptions and the potential to prescribe plasma-derived products.


Download this case study to find out how Netscribes research and analysis helped in defining a strategy for market expansion.

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