06 Nov, 2017
Market expansion study helps major biopharma firm to expand its existing presence in the Turkish market.
Our client, a major producer and distributor of plasma-derived therapeutic products, wanted to identify the best route to increasing market share and strengthening its presence in Turkey’s hemophilia treatment market. To do so, a comprehensive understanding of the market opportunity, including the existing market size, total consumption in unit volume, and the future market demand for plasma-derived products in Turkey was crucial.
As the demand for its products is largely prescription-driven, the client was also keen to understand the key prescribers’ perceptions and the potential to prescribe plasma-derived products.
Download this case study to find out how Netscribes research and analysis helped in defining a strategy for market expansion.
