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Brand health tracking to inform marketing strategy



branding

 

A global corporate health insurance provider wanted to know how its brand measured up against its peers across 12 countries. As consumer expectations evolve constantly, the company wanted to track customer preferences towards products and brands in its category and the factors shaping their perceptions.
To meet its unique requirements, Netscribes utilized a hybrid methodology to measure and keep track of its brand health.¬†Download this case study to find out how Netscribes’ brand health tracking study helped the company meet its goals.


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