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Brand health study to improve marketing effectiveness



branding

 

A global health insurance provider, with a focus on medical and dental insurance for enterprises, wanted to gain a holistic view of its brand health in 12 countries by understanding the customer behavior and attitudes towards expatriate health insurance products. Its products catered to customers in three major segments – students, working professionals and retirees who had taken health insurance that was either provided by their employers, self- purchased from international private medical insurance (IPMI) providers, or IGOs in the target geographies.
To meet the unique requirements of the insurance company, Netscribes utilized a hybrid methodology to assess the company’s brand health.

Download this case study to find out how the client was able to make informed changes to its marketing strategy through the brand health study.



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