Brand health tracking to improve marketing effectiveness

A global health insurance provider sought Netscribes’ primary market research support for tracking the brand health of its expatriate insurance products against key metrics.

The project involved identifying the key metrics and assessing the overall brand health relative to the competition in expat health insurance markets across 12 countries. This included expats who had taken health insurance that was either provided by their employers, self- purchased from international private medical insurance (IPMI) providers, or IGOs/NGOs in the target geographies.

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