One of the leading fruit-juice manufacturers in the world that sells fruit juice in over 100 countries was facing immense competition from local players in Africa. Adding to its woes was the fact that the consumption of juice in the African market is very low compared to countries in America, Europe, and Asia. To understand how it could improve its market position in the continent, it wanted to explore hidden opportunities in four African countries, namely Nigeria, Egypt, Kenya, and South Africa through a competitive benchmarking study.
Through a comprehensive competitive benchmarking analysis, Netscribes helped this client assess the opportunities in the focus geographies and the market penetration of organized and unorganized channels, see how they compare, and reveal any hidden opportunities in the market.
Download this case study to find out the methodology used and the key insights from the competitive benchmarking analysis.