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Account-based intelligence helps IT firm develop a targeted sales strategy



Account Intelligence
Our client, one of the world’s largest IT equipment and services company headquartered in Japan, wanted to pitch a specific set of products in the Indian market. As it was a new market space for our client, it required help in identifying relevant companies and their needs to support their targeted sales and marketing initiatives. Data being a key engine of account-based intelligence, it was in search of a solution that could provide accurate company and prospect profiles to gauge their financial health, IT implementation processes, strategic growth objectives, and identify the key decision makers in the organization.

 

Download this case study to find out how Netscribes’ sales and account intelligence solution helped the client implement their marketing strategies and acquire clients in the new market.



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