Consumer Research, CPG & Retail
Channel management and consumer analysis is one of the important functions of marketing and helps in selling goods and services to the customer. It also assists in streamlining communication between the business and the customer.
Our client, a leading provider of hygiene, safety and productivity solutions, wanted to gain deeper insights on the channel management and consumer needs in terms of adult incontinence products in multiple markets of Asia. It was in search of a partner that could analyze the sales and distribution channels and provide them with insights based on consumer feedback and interviews in Australia, China, India, Japan and Singapore.
Through Netscribes’ extensive secondary and primary research expertise, the client was able to understand the market landscape, quantify the addressable market, geographical and regulatory barriers, and brand preferences. Download this case study to learn how Netscribes carried out the channel management and consumer analysis.