Planning a market entry can be daunting. It requires a deep understanding of the current market dynamics, including the competitive forces, barriers to entry, trade environment, and so on. Without these insights, navigating the business environment can be extremely challenging and can set the business up for failure.
Facing a similar challenge was a leading baby-care product manufacturer based in the Middle East that wanted to explore and assess the Indian market opportunity. To bolster the odds of succeeding in the new market, it was in search of a trusted market intelligence firm in India that could conduct a comprehensive market entry research study.
Download this case study to find out how the client was able to understand the Indian baby product market, identify the untapped opportunities it had to offer, and successfully launch its products based on the market entry research conducted by Netscribes.