The client, one of India’s largest online marketplaces, had introduced a new workflow module that allowed sellers to share product-specific data with the client directly. The client would quality audit this information against set guidelines before uploading products on its e-tail site. However, as the number of products began to grow, it became extremely challenging for the client to audit product content for missing, inaccurate and inadequate information. The existing process had a turnaround time of over 48 hours per SKU, which was inefficient and not scalable. They needed a partner who could effectively examine the data provided by sellers, make necessary changes, and acquire information wherever missing to ensure the product content uploaded was accurate and met all guidelines.
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