Market Assessment Analysis to Identify Potential Customers

A global supplier of polyphenol extracts wanted to understand the need for its products in the dietary supplements market. To do so, the client’s sales team wanted to identify potential manufacturers and suppliers of nutritional supplements that might need such extracts in their products. However, they knew that without a thorough understanding of the market, the market potential of key brands, and the composition of nutritional supplements of tea polyphenols and intermediaries using tea polyphenols, it would be difficult to crack the market.

Download this case study to see how it was able to identify the right customers for its product through in-depth market assessment insights.

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