Enriched Product Descriptions Increase Conversion Rates

Enriched Product Descriptions Increase Conversion Rates

A leading online marketplace was facing high product return rates and low conversions on certain high-value products listed by sellers. It had a basic listing service that allowed its sellers to list product information, which included short product descriptions and images. However, this data was inadequate and often had missing or inaccurate product information. This resulted in poor conversions, negative reviews, and high return rates, as many products failed to meet customer expectations. To top it all, the rising competition in the e-commerce space placed an increasing burden on the retailer to improve the content of these products.

Download this case study to find out how the retail marketplace was able to achieve a 20% increase in conversions through Netscribes’ industry-leading product content services and robust methodologies.

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