A leading online marketplace was facing high product return rates and low conversions on certain high-value products listed by sellers. It had a basic listing service that allowed its sellers to list product information, which included short product descriptions and images. However, this data was inadequate and often had missing or inaccurate product information. This resulted in poor conversions, negative reviews, and high return rates, as many products failed to meet customer expectations. To top it all, rising competition in the e-commerce space placed an increasing burden on the retailer to enhance the product content on its marketplace.
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