To say that Instagram has changed the beauty industry would be an understatement. With a growing user-base that spends copious amounts of time scrolling through visuals, Instagram has become a pivotal channel for product discovery, user engagement and driving revenue.
With consumers now in the driver’s seat, brand marketers need to adopt innovative ways to attract and engage audiences on Instagram. Netscribes analyzed the Instagram pages 10 global brands – Avon, Clinique, CoverGirl, Elizabeth Arden, Estee Lauder, Lancome, L’Oreal Paris Makeup, M.A.C Cosmetics, Maybelline New York, and Shiseido – to find out who’s doing it right and what marketers can learn from them.
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