Convenience and value of time are two fundamental priorities that the pandemic has woven into the fabric of post-Covid customer behavior. The growing demand and willingness to pay for such privileges have formed the runway for the likes of GoPuff, Fridge No More, Getir, Gorillas, and Dunzo to take off.
Rapid delivery or quick commerce firms, much like, ghost kitchens operate out of dark stores where pickers and packers efficiently work the drill prepping up orders for delivery. Cutting out the middleman and eliminating cashiers and aisles, direct purchases, and operations from low-rent locations help keep prices competitive with local grocers.
Ultra-fast or on-demand delivery is witnessing a myriad of avatars across various geographies. Even the categories that house under these services vary in demand from home essentials, groceries, and fast food to non-food deliveries. Studies show that investors have plowed more than USD 14 billion into rapid grocery-delivery apps since the start of the pandemic.
With so much buzz around quick commerce, download this infographic to understand –