CPG & Retail, Data Analytics

Discount optimization for a leading fast food restaurant chain

A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discounts to attract more purchases, but knew it had to do this more prudently to increase profitability. What it required was deeper insights into customer purchase behaviors and patterns to effectively optimize its discounting strategy.

The restaurateur partnered with Netscribes to rationalize its discounting initiatives by which it could limit overheads and increase its margins.

Download this case study to find out how our data analytical expertise helped them improve their ROI through better customer discount mapping.

  • I agree to receive updates on the latest industry trends, products and services from Netscribes.
  • We respect your right to data privacy and security. You may unsubscribe from our communications at any time. For more information, check out our Privacy Policy.