CPG & Retail, Integrated Content Services, Social Media
Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate these spends. With no visibility into influencer performance and no means to track or measure post effectiveness, the client was unable to derive the outcome of its efforts. Netscribes leveraged its social media analytics acumen and developed a highly visual, data-driven influencer scorecard. This scorecard provided a clear view of their influencer performance through a blend of automation and social expertise. Download this case study to find out how the client, geared with this social intelligence was able to drive better returns from their influencer marketing activities.