Product testing research for a global alcohol brand

Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge and familiarity can pose the greatest challenge. Here’s where product testing research emerges as a crucial step. It enables companies to incorporate relevant customer insights and fine-tune their marketing strategies accordingly.

Our client, a global manufacturer of liquor, industrial alcohol, and fertilizers, wanted to launch a new whiskey in the entry-level scotch segment in India. In order to find out how their product measured up against the competition, they partnered with Netscribes to test it in six cities with a sample of its target market. Netscribes conducted an extensive in-home usage test (IHUT) to gather and analyze consumer preferences. 

Download this case study now to uncover: 

• The three phases of blend testing 
• Competitive and comparative analysis of customer responses across the different research phases examined by region
• Driving factor of the overall likeability for entry-level scotch blends

Our data-driven product testing research report provided a closer understanding of their product’s strengths and weaknesses as well as actionable recommendations for their market entry. 

Define the market viability of new offerings with Netscribes’ consumer insights solutions. To know more, contact us.