Consumer Research, CPG & Retail, CREST, Research and Information Services
Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge and familiarity can pose the greatest challenge. Here’s where product testing research emerges as a crucial step. It enables companies to incorporate relevant customer insights and fine-tune their marketing strategies accordingly.
Our client, a global manufacturer of liquor, industrial alcohol, and fertilizers, wanted to launch a new whiskey in the entry-level scotch segment in India. In order to find out how their product measured up against the competition, they partnered with Netscribes to test it in six cities with a sample of its target market. Netscribes conducted an extensive in-home usage test (IHUT) to gather and analyze consumer preferences.
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Our data-driven product testing research report provided a closer understanding of their product’s strengths and weaknesses as well as actionable recommendations for their market entry.