Providing relevant offerings to buyers at every stage of their journey requires a granular understanding of the B2B customer experience. With new technologies and market shifts shaping buyer expectations, B2B organizations, such as technology providers, need to constantly evaluate their buyer journey to enhance customer satisfaction in an already competitive environment.
A leading global telecommunications provider facing this challenge was keen to understand the buyer journey more deeply to deliver a customer-centric experience. By uncovering the barriers in the buyer journey and the factors that influence how they choose products and suppliers, it aimed to provide customers with the right support they needed at each stage.
They partnered with Netscribes to conduct a B2B customer experience study analyzing buyer experiences across the US, Europe, and the Asia Pacific.
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