A leading two-wheeler manufacturer dives into E2W and E3W market assessment

Growth in the global E2W and E3W markets is accelerating. India offers the world’s largest untapped market in the E2W segment. It is growing at a nascent stage and accounts for less than 1% of the total 2W sales.

Falling battery costs and solid government push are the key development drivers for the Indian E2W market in the coming years. By 2025, the Indian E2W OEMs are expected to achieve cost equality with ICE vehicles. In anticipation of the high customer and government interest in the sector, a leading two and three-wheeler manufacturer wanted to assess the E2W (moped and motorcycle) and E3W (electric cargo three-wheeler and electric passenger rickshaw) market scenario in India.

Netscribes conducted a two-phased comprehensive market assessment study to help our client identify the following:

• Addressable E2W and E3W market segments
• Relevant customer characteristics within each market segment
• Customer mapping into a business case and economics evaluation
• Crucial supply-side dynamics

Download this case study to learn more about how this automotive industry leader was able to devise a winning roadmap for embracing electric mobility with the help of our holistic market assessment solution.