The pervasiveness of smartphones and internet connectivity are propelling cashless payments across the globe. As digital transactions replace cash, payment companies have become some of the most successful enterprises. To stay in step with the evolving trends in this space, our client a financial services major, sought to understand the future of cash and cashless transactions. The firm knew it would need a robust market assessment and trend analysis of reigning technologies to stay market-cognizant before a strategic venture.
Download this case study to explore how a granular analysis of the digital payments niche across specific parameters primed the firm to optimize its investment decisions.