How to use eye-tracking data analysis for product packaging

Are you struggling to increase customer conversion at your retail store? Do you want to understand your customer’s buying journey and persona better? Did you know you can use eye-tracking data analysis to evaluate what your customer might purchase next? A multinational CPG corporation reached out to us with a similar need.

They wanted to gain actionable insights on increasing customer conversion and optimizing their product placement, promotions, packaging, and shelf placement. Our customized eye-tracking technology solution allowed the firm to collect real-time data on their customers’ behavior and provided actionable insights to improve their marketing campaigns and optimize their marketing efforts strategically.

To understand how real insights into customer behavior, can improve marketing outcomes, and identify new opportunities for product development and innovation by leveraging eye-tracking data analysis, download the case study.