Consumer Research, CPG & Retail, Research and Information Services

A comprehensive Brand Performance Assessment for a global fitness equipment major

A comprehensive Brand Performance Assessment for a global fitness equipment major

Identifying what makes your brand unique is the first step in strategically gaining a positioning edge over your rivals. Our client, a leading home fitness equipment provider, with a global presence, wanted to conduct a brand performance assessment to analyze the awareness levels and product usage patterns of home fitness brands and products in the UK.

 

Realizing they would need to get a deep-dive into consumer purchase triggers and feature preferences, the firm partnered with Netscribes to gather insight into consumer choices, its overall brand health, and its competitive market position.

 

Download this case study to understand how a brand performance assessment study helped the firm not only gain strategic positioning insights to fuel its growth strategies but also provide tangible recommendations to improve its marketing activities.

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