26 Oct, 2018
In an endeavour to increase its market share, a leading oil and gas company wanted to stay updated on the consumer buying behavior and purchase patterns for fuel and non-fuel related services in Malaysia. The company knew that without gaining a comprehensive picture about its competitors, along with the factors driving customers’ purchase decisions, their next marketing move would offer little mileage.
Download this case study to know how an intensive market research combined with competitor benchmarking helped the company meet its desired business goals and enhance its market position.
