Any company focused on maintaining its brand value will pay close attention to providing a consistent and superior customer experience across its online and offline channels. With e-commerce growing from strength to strength, one of the world’s largest CPG brands manufacturing an assortment of foods, beverages, cleaning agents, personal care products and more, was hard-pressed to ensure brand consistency across consumer touchpoints.
The stalwart knew it would need complete visibility into how its brand is being represented online; especially to ensure brand compliance by their online retail partners and third-party sellers. A constant eye on aspects like price, product availability, visual and text content was crucial to foster brand loyalty and consumer trust. To do this, the company employed Netscribes’ digital shelf analytics expertise.
One of the world’s largest consumer goods companies. Its products include foods, beverages, cleaning agents, personal care products, and water purifiers.
As a major consumer brand, maintaining its brand value requires providing a consistent and superior customer experience across online and offline channels. It wanted to ensure compliance to its brand standards for key product information, including price, product availability, visuals, and text. However, the lack of a cohesive view of its products sold online made the enforcement and monitoring of compliance difficult.
The client wanted a solution that offered visibility into how their products were represented on online marketplaces. Through this solution, they hoped to:
To track its products across online marketplaces, our client utilized Netscribes’ digital shelf analytics expertise. Through the solution, it now has better control over how its products are represented online and can track over 22,000 SKUs across 16 leading marketplaces for 71 zip codes every day.