Competitive Intelligence, Life Sciences, Market Research
As the healthcare industry continues to experience upheavals induced by the pandemic, it’s now more important than ever to get a detailed overview of customer needs, preferences, and behavior, to align business strategies accordingly.
A leading food and biotechnology corporation wanted to gain a comprehensive view of the patient and treatment landscape of Pediatric Chronic Kidney Disease (CKD), and End-Stage Renal Disease (ERSD) in nine countries, to aid their entry strategy into the pediatric CKD formulae market and assess potential competitive products.
Download this case study to know how Netscribes’ epidemiological study and market assessment provided the firm with holistic knowledge of the markets they planned to enter, and their targeted customer base, which helped them improve patient access. As a result, they were able to identify the new products that will create substantial sales moving forward, and optimize their approach accordingly.