Market Research & Analysis

When it comes to making strategic decisions about innovative products and services, existing market research can be largely irrelevant. Marketers must rethink concepts such as segmentation, positioning, and the marketing mix before innovative products enter the market. Netscribes’ Market Research solution focuses on this challenge.

Netscribes offers customized market research services to help you successfully develop customer demand and marketing strategies. We utilize a combination of various research approaches and advanced tools to derive all the knowledge you need for effective decision-making. Having successfully conducted more than 3000  projects for over 600 clients globally, Netscribes is a reliable market research firm you can trust.

Multiple research approaches

primary research

Primary Research

Utilizing a variety of qualitative and quantitative research methods to gather data on unique, hard-to-reach audiences

secondary research

Secondary Research

Conducting desk research to gather information about key players, demographics, regulations, technology trends, etc.

ip research

IP Research

Analyzing patent and scientific literature to identify emerging technologies, predict disruption, and explore investment opportunities

social media analytics

Social Media Listening & Analytics

Analyzing social media data to help brands identify trends in real-time and optimize their marketing campaigns

Market research studies we conduct

market assessment

Market Analysis

Keep pace with the latest trends through an in-depth understanding of the market forces and competitive landscape changes.

Market landscapingMarket assessment

Market share measurementRegulatory analysis

Market sizingNeed-gap analysis

Go to market strategyGo-to-market strategy research

Partner identificationPartner identification and selection


customer insights

Consumer Research & Insights

Understand the ever-evolving needs of your customers and anticipate emerging trends to best leverage opportunities and win the market.

Consumer landscapeBrand tracking

Consumer segmentationMarket segmentation

New customer identificationCustomer satisfaction and loyalty analysis

Customer preferenceConcept testing

SWOT analysis Pricing research

Competitor activity monitoring Campaign effectiveness and measurement


competitive intelligence

Competitive Intelligence

Know what your competitors are doing and identify ways to differentiate and improve your competitive position.

Competitor profilingCompetitor identification and monitoring

Competitive benchmarkingCompetitive benchmarking

Competitor activity monitoringCompetitor strategy research

SWOT analysisSWOT analysis


bespoke market research services

Custom Research

We conduct market research that’s tailored to your organizations’ specific needs using our in-house research expertise.

Why us?


in house research

In-House Research

We utilize an in-house resource model to provide our clients with actionable insights

panel expertise

Panel Expertise

A specialized panel of senior executives, analysts, and practitioners

premium database

Premium Databases

Access to extensive premium databases

global coverage

Global Coverage

Ability to conduct research across the globe in multiple languages

data visualization

Data Visualization

Ability to present complex data and concepts in easy-to-understand formats


  • Actionable and timely insights based on primary and secondary research, patent and social media analytics
  • Tap into global as well as high-profile, difficult-to-reach market segments
  • Continuous market and competitive intelligence to support decision-making
  • Get the most comprehensive and accurate insights with our ability to integrate findings from multi-dimensional data sources
  • Ample flexibility in engagement models and deliverable formats to ensure high customer satisfaction

Hear from our experts

Find out how we can help your business drive strategic growth and stay ahead of competitors.

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