Life Sciences, Market Research

Market entry assessment study: analyzing market potential and feasibility

A Japan-based government-related organization that works to promote mutual trade and investment between Japan and the rest of the world, was established in 1958 to promote Japanese exports abroad. This organization reached out to us to undertake a thorough market assessment study. The study aimed to identify the barriers that Japanese companies encounter when entering the Indian pharmaceutical market, with a specific emphasis on two important sectors: medical devices and biopharmaceuticals.


Netscribes sought to address these challenges through a comprehensive research approach, combining both primary and secondary methods. It sourced data from industry publications, company websites, and in-house documents, among others and conducted 14 in-depth interviews via Computer-Assisted Telephone Interviewing (CATI) methodology. 


Download the case study to delve further into how we helped the client gain a better understanding of the target product segment through our comprehensive healthcare market research services.

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