Competitive Intelligence, Research and Information Services, Technology, Media and Telecom
Staying ahead of competitors is key to continued success, and competitive benchmarking analysis can provide valuable insight into where you stand against them. Our client, a major information services company, found that its competitors performed better online and wanted to know why. In order to determine the areas for improvement, it needed more than simply piecemeal, temporary solutions provided by software tools and SEO analysts. In search of a comprehensive approach, it commissioned Netscribes to conduct a competitive benchmarking analysis of their website in terms of content, design, functionality, and effectiveness. Find out how the client made informed changes to their website based on Netscribes’ competitive benchmarking analysis.
In the fiercely competitive landscape of information services, our client recognized the pivotal role of competitive benchmarking analysis in maintaining a leading edge. With a strategic focus on continuous improvement, the client sought to benchmark themselves against four key rival websites, evaluating aspects of content, design, functionality, and overall effectiveness.
The client gained profound insights into their competitive positioning, understanding specific areas for improvement. Armed with granular insights into strengths and weaknesses relative to competitors, the client could strategically focus their efforts, optimizing their online presence to surpass competition and elevate their standing in the information services sector.