As COVID-19 catapults the rules of consumer engagement, brand manufacturers will need to stay cognizant of the quickly evolving new normal. Understanding aspects like the current concerns and priorities of consumers, factors that influence their brand expectations, and preferred path to purchase will help not only industry players maintain their market share but also foster sustained trust. Moreover, with the outbreak showing no signs of stopping, the way brands communicate and respond to the realities surrounding them as well as their consumers will be critical in earning loyalty. Credibility, transparency, and empathy have been the most-lauded traits among brands winning consumer’s hearts.
Know what it takes to reset your brand-consumer relationship to swiftly and effectively adapt to this new normal by downloading this insightful infographic.