Consumer Research & Insights

Today’s connected consumer is informed and spoilt for choice, making the race for brand awareness and wallet share fiercer than ever. To stay ahead and meet strategic and tactical business goals, a deep understanding of consumer behavior is imperative. Netscribes Consumer Research and Insights is the most reliable solution for uncovering how your customers think and act in a dynamic world.

Through a combination of research techniques and data analytics, we help you keep a constant pulse of evolving consumers to capitalize on trends early on. Whether it’s introducing a new product or service, increasing customer retention, or simply connecting with consumers more effectively, we offer the right customer intelligence to inform your actions. 

Capabilities

We conduct a variety of consumer research studies across B2B and B2C segments and translate them into insights your team can act upon.

Usage and Attitude Studies

Usage and Attitude Studies

Smart consumer surveys to measure the awareness of products and their advertising, purchase behavior, extent of usage, and opinion and attitudes towards them.

Tracking Studies

Tracking Studies

Monitor and measure awareness, penetration and factors affecting consumer preferences and purchase decisions. 

Market Segmentation

Market Segmentation

Identify different market segments and get a deeper understanding of buyer characteristics in each segment based on behavioral, psychographic and profile variables.

Concept Testing

Concept/Product Testing

Define the market viability of new offerings and identify the most profitable ones. Test concepts by investigating competing and substitute alternatives and assess customers’ adoption willingness.

Customer Satisfaction and Loyalty Analysis

Customer Satisfaction and Loyalty Studies

Meet consumer needs by uncovering factors influencing product/service loyalty, advocacy, and repeat purchases. Get insights on potential recommendation opportunities or attrition over time.

Brand Insights

Brand Insights

Find out how customers perceive your brand, and how it impacts your sales value. Employ the best consumer insights research methods to measure brand awareness, recall, recognition, identity, and trust.

Campaign Effectiveness Measurement

Campaign Effectiveness Measurement

Improve your marketing campaign results by testing their effectiveness on focus groups and minimize efforts. Discover the most efficient channels to deliver the desired impact. Gain timely insights to ensure effective market positioning.

Pricing Research

Pricing Research

Measure consumer buying propensity basis a product’s unique features and price points. Understand the price-feature relationship to optimize your pricing strategies.

Why Netscribes?

With Netscribes Consumer Insights, get real answers to real business questions and validate every strategic decision. Our clients benefit from quicker turnarounds without compromising on quality. We deliver bespoke insights in clear and easy-to-consume formats. A few more value additions that our clients enjoy:

custom research

Custom research

Global panel network

Global panel network

custom research

Multiple data sources

custom research

Research + Data analytics

custom research

Data visualization



    Get a complete and unadulterated view of your target audience with holistic consumer research and insights



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