Consumer Insights

In a dynamic world, brands need timely and holistic consumer insights to stay relevant.

There are multiple drivers and barriers influencing consumer choice and decision-making behavior. Moreover, given the new level of uncertainty, brands need to be quick to pick up and act upon the right consumer signals. We help you capture these signals successfully and determine the next steps to drive superior outcomes.

Netscribes leverages a unique combination of quantitative and qualitative research, desk research, and social listening to provide a 360-degree perspective of consumers. We work with Insight teams across the globe to answer critical questions surrounding the what, why, and so what of consumer behavior.

Whether you need to identify target consumers, determine the right marketing channels, understand consumer journeys, measure awareness, or test a new idea, you can rely on our consumer insights to build an enduring competitive advantage.

How we help

We conduct a variety of consumer research studies across B2B and B2C segments and translate them into insights brands can act upon.

Usage and Attitude Studies

Usage and Attitude Studies

Smart consumer surveys to measure the awareness of products and their advertising, purchase drivers, rate of usage, and opinion and attitudes towards them.

Tracking Studies

Tracking Studies

Monitor and measure awareness, penetration and factors affecting consumer preferences and purchase decisions. 

Market Segmentation

Market Segmentation

Identify different market segments and get a deeper understanding of buyer characteristics in each segment based on behavioral, psychographic and profile variables.

Concept Testing

Concept/Product Testing

Define the market viability of new offerings and identify the most profitable ones. Test concepts by investigating competing and substitute alternatives and assess customers’ adoption willingness.

Customer Satisfaction and Loyalty Analysis

Customer Satisfaction and Loyalty Studies

Meet consumer needs by uncovering factors influencing product/service loyalty, advocacy, and repeat purchases. Get insights on potential recommendation opportunities or attrition over time.

Brand Insights

Brand Insights

Find out how customers perceive your brand, and how it impacts your sales value. Employ the best consumer insights research methods to measure brand awareness, recall, recognition, identity, and trust.

Campaign Effectiveness Measurement

Campaign Effectiveness Measurement

Improve your marketing campaign results by testing their effectiveness on focus groups and minimize efforts. Discover the most efficient channels to deliver the desired impact. Gain timely insights to ensure effective market positioning.

Pricing Research

Pricing Research

Measure consumer buying propensity basis a product’s unique features and price points. Understand the price-feature relationship to optimize your pricing strategies.

Why Netscribes?

With Netscribes Consumer Insights, get real answers to real business questions and validate every strategic decision. Our clients benefit from quicker turnarounds without compromising on quality. We deliver bespoke insights in clear and easy-to-consume formats. A few more value additions that our clients enjoy:

custom research

Custom research

Global panel network

Global panel network

custom research

Multiple data sources

custom research

Research + Data analytics

custom research

Data visualization



    Get a complete and unadulterated view of your target audience with holistic consumer research and insights



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