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Consumer Research & Insights

In a hyper-competitive business environment, success comes to those who know their customers best. You need to understand how they think, feel and act to be able to influence their decisions.

With nearly two decades of experience in delivering consumer research and insights for over 200 firms across varied sectors and in over 18 countries, no one understands consumers better than we do.

How we can help

Market Segmentation

Market Segmentation

Understand the needs, preferences, values, behavior, and demographics of consumer segments in your focus market. For B2B organizations, we provide detailed industry-specific firmographic information including company size and revenue, product category details, among others.

Concept Testing

Concept Testing

Check the viability of introducing a new product or service to a market, identify products with the highest revenue-generating potential, and get actionable insights to drive better marketing decisions. We test concepts by investigating competing and substitute alternatives and evaluating customers’ willingness to embrace new offerings

Customer Satisfaction and Loyalty Analysis

Customer Satisfaction and Loyalty Analysis

Meet evolving customer needs by determining the factors influencing product/service loyalty, advocacy, and repeat purchases. Netscribes monitors overall customer satisfaction and provides insights on potential recommendation opportunities or attrition over time.

Brand Insights

Brand Insights

Find out how customers perceive your brand, its strengths and weaknesses, and the elements of your brand image that affect sales value. We conduct integrated research studies to measure brand awareness, recall, recognition, identity, and trust.

Campaign Effectiveness Measurement

Campaign Effectiveness Measurement

Achieve better results from your marketing campaigns by testing their effectiveness on smaller representative audiences. As with product testing, testing marketing effectiveness can save you valuable time and resources. We take potential campaigns directly to your audience and gauge their response so you can focus on creating campaigns that deliver the desired impact.

Pricing Research

Pricing Research

Measure consumer propensity to buy products with unique features and price points. We carry out conjoint analyses to draw the relationship between a product’s features and pricing to help you determine an optimal price point.

Why Netscribes?

Global Reach

Global Reach

Access to more than 37 million respondents and ability to conduct multilingual interviews across the globe

Structured and Unstructured Data

Multiple Data Streams

We blend multiple data streams, including primary, secondary and digital media, to draw true consumer insight

Custom Research

Custom Research

Bespoke consumer research and insight services to support specific marketing efforts



    Get a complete and unadulterated view of your target audience with holistic consumer research and insights



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