Understanding how your product is received by customers reveals a lot about its competitiveness, engagement levels, and improvement opportunities. By analyzing the deep-set challenges and preferences of a product’s users, non-users, and abandoners businesses can not only boost future usage but also better inform their R&D initiatives. This was the end goal of a global IT major manufacturing large format printers. It wanted to increase the usage of its cloud-based decorative software aimed at printing companies. Knowing this would mean undertaking a detailed customer behavior analysis across its global base, it sought to employ Netscribes’ holistic research and survey capabilities.
Download this case study to discover how the client was able to glean out reigning customer needs, usage barriers, and also identify effective marketing channels to boost their software’s usage and engagement.