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Consumer Intelligence: Understanding the Impact of Price Change on Product Sales



Price and promotions influence consumers’ perceptions of products, which can directly impact sales. In order to price just right, it is important to understand the impact of price changes and promotions on customers’ perception of products.

 

To ensure that the future price changes do not negatively impact sales, the client, a confectionery manufacturer, wanted to understand the effect of price change on the sales of its product.

 

Download this case study to find out how Netscribes helped the client understand the various factors, such as price, weight, movements in relative value, and pack size impact the product perception and sales of their product.

 



Download Case Study