Brand perception and performance benchmarking analysis

Benchmarking Analysis image

How customers perceive your brand can indicate the growth of a business. Understanding brand perception requires listening to customers and actively seeking out their feedback.

Our client, a renowned automobile brand manufacturer, had been carrying out an annual event for several years to promote its brand in India. It wanted to understand the impact of its annual promotional to determine whether it fulfilled the intended goal.

The brand engaged with Netscribes to meet this objective. Through a brand perception and performance benchmarking analysis, it gained the intelligence it needed to understand how customers perceived the brand, identify areas for improvement, and inform future marketing strategies. Download this case study to find out how Netscribes helped it accomplish that.

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